Senior practitioners, not account layers
The people you meet in the first call are the people who write your strategy, review your copy, and interpret your dashboards. We do not delegate thinking downstream.
01 — About
A studio for IT brands that outgrew generic playbooks
Links & Tangentes is a senior-led marketing studio registered in Tavira, Portugal. We exist for one reason: technology companies deserve marketing partners who understand product nuance, speak the language of engineers, and treat every euro of spend as accountable capital.
- Entity Unipessoal Lda Portuguese registered company
- Headquarters Tavira, PT Algarve — European time zone
- Languages EN · PT Bilingual client operations
- Delivery Global Remote-first, on-site when needed
Our Story
Why we chose a different shape
e founded Links & Tangentes after watching capable IT companies lose market share not because of weak products, but because their marketing was outsourced to generalists who flattened technical differentiation into generic SaaS copy.
The name reflects our operating model — links between channels, teams, and data sources; tangentes (tangents) as the deliberate departures from convention that reveal new positioning angles. We are intentionally small: no account managers buffering you from the people doing the work, no slide decks produced by juniors and presented by seniors.
Every engagement is led by practitioners who have built campaigns for infrastructure software, developer tools, and B2B platforms — people who know the difference between a feature release and a category narrative, and who will push back when a brief asks for both in the same headline.
Technical fluency as a baseline
We read release notes, sit in on product demos, and ask questions about architecture before we touch a headline. Marketing that misrepresents your product erodes trust faster than no marketing at all.
Pipeline outcomes over billable hours
Our success is measured by qualified leads, pipeline velocity, and revenue attribution — not by hours logged or assets delivered. If an activity cannot connect to a commercial outcome, we question whether it belongs in the plan.
How We Work
Boutique by design, not by limitation
We cap concurrent engagements so every client receives focused attention. That means faster turnaround on decisions, direct access to strategists, and a team that actually remembers your product roadmap from one quarter to the next.
Our studio runs on documented processes — shared workspaces, version-controlled assets, and weekly written updates — but avoids the bureaucracy that slows larger agencies down. You get structure without ceremony.
- Dedicated Slack or Teams channel with same-day response windows
- Shared dashboards with live data, not monthly PDF exports
- Quarterly business reviews tied to pipeline metrics
Rooted in Tavira
Rua Comandante Henriques de Brito, 38
r/c Esq. 8800-328 Tavira, Portugal
info@linkstangentes.com
European base, worldwide reach
Tavira sits in the eastern Algarve — a historic town with a growing community of remote professionals and founders. Our location gives clients a stable European time zone, GDPR-native operations, and a cost structure that reflects Portuguese economics rather than London or San Francisco agency rates.
Links & Tangentes — Unipessoal LdaRua Comandante Henriques de Brito, 38
r/c Esq. 8800-328 Tavira, Portugal
info@linkstangentes.com
Curious whether we are the right fit?
Share your product, market, and current marketing setup — we will be honest about whether our studio model aligns with what you need.
Get in Touch